About me

Samuel
van Deth

Building win-win-win's by introducing digital ownership to the many
by Samuel van Deth

My thinking

Short bio
I am a passionate and experienced web native, thriving in this space for the past three decades. Currently investing in startups that introduce digital ownership to the many. As a means to create a more democratic and free society.I started as an e-commerce founder in 1996, I earned an MSc in Communication Sciences and accumulated experience across traditional media, a social media startup, a performance marketing agency, and enterprise SaaS (Adobe & Oracle). I have held various sales, business development, and leadership roles, covering Europe, the Middle East, and Africa, while collaborating with global product teams in the US and India. Working with global brands such as Unilever, Philips, Heineken, and innovators like Uber and Zalando.My work centers on leveraging customer data to enhance business outcomes. I've witnessed both successes and failures and believe I understand future trends.

My investments

My talks & writing

- Web3 een vaag begrip? Helemaal niet, bewijst Tomorrowland
@Adformatie
- Dodo or Data: mastering customer data evolution
@ Finnish Marketing Association
- The Long and Short of MarTech: next gen CX martech
@ Marketing Week UK
- Customer Foresight: The Good, the Bad, the Ugly
@ MarketingReview St.Gallen, Switzerland
- Building Loyalty Strategy: brick by byte
@ Adformatie Business Connect, The Netherlands